Marketing Troubles for Nonaccredited Practices

Lillie D. Shockney, RN, BS, MAS, ONN-CG
Program Director and Co-Founder, AONN+; University Distinguished Service Professor of Breast Cancer, Departments of Surgery and Oncology; Administrative Director, The Johns Hopkins Breast Center; Director, Cancer Survivorship Programs at the Sidney Kimmel Cancer Center at Johns Hopkins; Professor, JHU School of Medicine, Departments of Surgery, Oncology, Gynecology & Obstetrics - Baltimore, MD
Lillie discusses the disadvantages for institutions that are not Commission on Cancer accredited, including difficulties drawing newly diagnosed consumers and referring physicians to the practice. The accreditation requires the practice to meet certain standards that are important to cancer care and survivorship.
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Last modified: June 10, 2018

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