Marketing Troubles for Nonaccredited Practices

Lillie D. Shockney, RN, BS, MAS, ONN-CG
Editor-in-Chief, JONS; Program Director, AONN+; University Distinguished Service Professor of Breast Cancer, Administrative Director, The Johns Hopkins Breast Center; Director, Johns Hopkins Cancer Survivorship Programs; Professor of Surgery and Oncology, JHU School of Medicine; Co-Creator, Work Stride-Managing Cancer at Work
shockli@jhmi.edu
Lillie discusses the disadvantages for institutions that are not Commission on Cancer accredited, including difficulties drawing newly diagnosed consumers and referring physicians to the practice. The accreditation requires the practice to meet certain standards that are important to cancer care and survivorship.
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Last modified: June 10, 2018

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