The Lynx Group Named PM360 Trailblazer 2019 Initiative Finalist For Patient Navigation Toolkit

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CRANBURY, NJ PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named The Lynx Group’s toolkit, Patient Navigation in Cancer Care 2.0: Guiding patients to quality outcomes, as a Trailblazer Initiative finalist for Healthcare Provider (HCP) Education.

The toolkit contains Pfizer Oncology content examining the history and evolution of navigation, core competencies, current models of navigation, and the role of the navigator along the cancer care continuum. It also explores the importance of administrative engagement and outlines standardized metrics for the development of a successful, measurable navigation program. The toolkit was developed as a resource for professional and program development for institutions committed to making a difference in the lives of patients and in shaping the future of value-based cancer care through navigation. 

“It’s an honor to be selected as a 2019 Trailblazer finalist by PM360 for this initiative,” says Brian Tyburski, President & CEO, The Lynx Group™. “The Patient Navigation in Cancer Care 2.0 toolkit was the result of close collaboration with the client and dedication of our talented team. It has been well received thus far, and our client has engaged us to develop additional toolkits to address metastatic breast and prostate cancer. We are confident that this resource will be valuable for all navigators to use and share with their administrators and oncology team to make a difference in the lives of their patients and shape the future of value-based cancer care.”

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work. A total of 84 finalists were chosen in the 17 Initiative categories.

“Each of the 84 finalists survived a daunting evaluation process by our judges to emerge as the best among an exceptional crop of submissions,” says Anna Stashower, CEO and Publisher of PM360. “Ultimately, their innovative strategies and impressive results are industry breakthroughs—and they provide exciting examples of the type of boundary-pushing work our industry is doing as it embraces change.”  

Finalists are acknowledged and winners will be honored during a special black-tie reception at Gotham Hall in New York City on Thursday, September 19, 2019. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.

Tickets for the Trailblazer Awards Gala can be purchased by visiting For more information about tickets, contact Kayla Walsh at 646-300-8117 or This email address is being protected from spambots. You need JavaScript enabled to view it..

You can also follow the awards real-time on Twitter at

About The Lynx Group (

The Lynx Group is a global strategic alliance of medical communication and education companies. Through our unique business model, we strive to provide pivotal and contemporary information and education for all stakeholders in healthcare. With over 100 years of combined senior leadership experience in global medical education within industry, non-profit, public health, agencies and publications, The Lynx Group has expertise and relationships with Patient, Physician, Payer, Nurse, Pharmacist, Navigator, Practice Manager, Financial Counselor, and Coding specialists. The Lynx Group has broad and deep experience in crafting solutions for life science companies and is the official association management and marketing company of the Academy of Oncology Nurse & Patient Navigators (AONN+) and the Association for Value-Based Cancer Care (AVBCC), and sponsor of 40 Under 40 in Cancer: Rising Stars and Emerging Leaders.

About the Academy of Oncology Nurse & Patient Navigators® (

The Academy of Oncology Nurse & Patient Navigators, Inc. (AONN+) is the largest national specialty organization dedicated to improving patient care and quality of life by defining, enhancing, and promoting the role of oncology nurse and patient navigators. The organization, which has more than 8,200 members, was founded in 2009 to provide a network for all professionals involved and interested in patient navigation and survivorship care services in order to better manage the complexities of the cancer treatment process.

The Journal of Oncology Navigation & Survivorship®( is the official publication of AONN+. It is published 12 times a year and features topics related to patient navigation and survivorship care. JONS offers original research, best practices, interviews, case reports and study highlights as well as a platform through which navigators can share research and views on navigation and survivorship issues.

CONQUER: The Patient Voice Magazine™ ( is the Academy of Oncology Nurse & Patient Navigators’ (AONN+) premier forum for patients with cancer. CONQUER features articles written by and for patients with cancer, survivors, nurse navigators, and other oncology team members. This magazine addresses the issues that patients, their family members, and caregivers face every day in an easy-to-read format. Issues include  interviews with patients with cancer, information on access to care, and articles on lifestyle topics such as nutrition, stress management, personal finance, and legal and employer issues. CONQUER also features patient stories that are nominated for the AONN+ Hero of Hope™ award, which will be presented at the AONN+ Annual Conference. All stories are compiled in a special issue of CONQUER at the end of the year.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Last modified: August 29, 2019

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