Marketing Troubles for Nonaccredited Practices

Video Library —May 31, 2015

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Lillie D. Shockney, RN, BS, MAS, HON-ONN-CG
Editor-in-Chief, JONS; Co-Founder, AONN+; University Distinguished Service Professor of Breast Cancer, Professor of Surgery, Johns Hopkins University School of Medicine; Co-Developer, Work Stride-Managing Cancer at Work, Johns Hopkins Healthcare Solutions
Lillie discusses the disadvantages for institutions that are not Commission on Cancer accredited, including difficulties drawing newly diagnosed consumers and referring physicians to the practice. The accreditation requires the practice to meet certain standards that are important to cancer care and survivorship.
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